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Four REAL Ways To Create Customer Service Excellence

√Customer Service Excellence is the single most distinguishing factor to maintain critical competitive advantage - LR√ During one of our travels, one of the airlines in China cancelled our flight and they sent us an email asking us to call them. When we did, we went back and forth for the next 3 hours, , sandwiched between the bureaucracy of two airlines. As it happened, we had booked our entire journey through one airline, and we had to use the other airline for one sector. Every customer service person of the airline that we had booked our flights through kept telling us to speak to the other airline and that they could not reissue the ticket to the new flight following the cancellation by the other airline because they had nothing to do with the cancellation. After spending over 3 hours, we finally managed to speak to the manager and get the situation resolved. This experience left us exhausted, frustrated and not wanting to return back to that place. It showed lack of care, empathy and above all, we were made to feel as if they were obliging us (the customer), when the airline had decided to cancel a flight. In

Top Ten Ways to Stand Out In Sales and From Competition

"It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages." - Henry Ford Every time a customer comes into contact with any aspect of your business, they have an opportunity to form an impression about you, your brand and business. How do you keep your customers engaged and loyal? David Brooks, the New York Times columnist in his op-ed column dated February 3, 2014 "What Machines Can't Do", states that We're clearly heading into an age of brilliant technology. Computers are already impressively good at guiding driverless cars and beating humans at chess and Jeopardy. As Erik Brynjolfsson and Andrew McAfee of the Massachusetts Institute of Technology point out in their book - The Second Machine Age, "computers are increasingly going to be able to perform important parts of even mostly cognitive jobs, like picking stocks, diagnosing diseases and granting parole

The Missing Link In ‘The Customer Is the Boss’

Have you ever thought like a customer when you are talking to a potential client? Do you really care to understand what the customer wants ? I was in Mumbai last week visiting my family for 4 days. My dad and mom are not keeping too well and I thought I must take some time out to be with them. While I was there, I decided to complete some formalities that was pending with a bank account that I had opened. The relationship manager stated that he wanted copies of my passport, other identification documents and photographs. I was taken aback because I had submitted all of this in as many copies as was required by this bank, four months back. The relationship manager started giving me several reasons why he wanted those again, none of which sounded convincing to me. One of the reasons he gave me was that this was a compliance requirement. This is one of the top favorite reasons given by many a customer contact of most banks. The relationship manager did not take time to understand my requirements, figure out how much time I had and how to reduce the inefficiency for me. Many customer contacts ever so often

Are You A Heart Based Salesperson ?

Image Source : Linked to The Source Would you like dealing with a person or an organization where your interest is to deal in Equities and they turn a blind eye to your needs and insist on offering you Fixed Income products? Or, let's say you are looking for a mode of investment for a period of six months without loss of principal and returns no less than 5% p.a. Would you like to be serviced by a sales person who is fixated about selling you something for 12 months? Does pricey always mean value? The same dynamics of value creation can be extended to a sales role in any industry. In every sale, in every field if you have no real intention of creating value for your customer, then you aren’t selling. In selling and marketing you need to lead with your value and not your rates. You need to make it meaningful in that you create a better outcome for your clients. There's no free lunch in this world, thus there is a price for everything you want. Just make sure the price you pay is worth the value you get. Typically a sales person is greeted with disdain. I know many people

Customer Service Excellence – 11 Key Questions

You decide to go to a restaurant with some friends for dinner. This restaurant prides itself in impeccable customer service, excellent delicacies, a new menu every week and the freshness of the dishes they serve. You look at the menu and decide on some dishes. You have some diet restrictions and request of the restaurant manager to serve you a salad without some items.  The restaurant manager refuses and tells you that the dishes have to be ordered as they are.  This is an expensive restaurant and you are not pleased and swear never to go back. On the other hand, now imagine a restaurant where the menu is simple, has limited variety but again prides itself in almost similar qualities as the first. However they are willing to be flexible and in terms of price is almost equally priced as the first one. Which one would you go back to Where do you see a value added service Where do you think the price is justified Who is actually walking the talk Does pricey always mean value? The same dynamics of value creation can be extended to a sales role in any industry. In every sale, in every field if you have no real