Simplicity in Sales I – Why People Buy?

I once heard a conversation between a sales manager and one of his team members where the sales manager is telling his sales person, simplify the conversation so that even a five-year old can understand what solution you are providing and how it will benefit him. Do you know how to do that? The sales person looked a bit confused and retorted back: "Oh yeah, that is easy". Is it really that easy? How many sales people resort to simplification (oversimplified) instead of simplicity? A friend was buying a house in Singapore. One of her real estate agents showed her several houses and his main pitch was how beautiful the Jacuzzi and the swimming pool in each of these houses were. The fact was she was not keen on having either a Jacuzzi or a swimming pool and in her initial meeting with the real estate agent she had categorically specified what she was looking for and that didn't include either of the two. Worse still, he had forgotten some of the key features that she was looking for in her prospective house. Had the agent bothered to listen and remember what mattered most to my friend, his chances of getting the